Archive - Michael Lewis - Future Fandom

Atlanta Hockey Branding Concepts 2: Atlanta H.C.

Community Connections and Content Creation

23 hrs ago •

Atlanta Hockey Branding Concepts

Proposal 1: Brand Equity Leveraging

Jun 26 •

Connecting Sports and Brand Fandom

sports fans are also the biggest brand fans

Jun 24 •

Offseason Analysis: Men's and Women's College Basketball Fandom

Surprising Results for Gen Z and Female Fandom

Jun 20 •

NBA Fandom in 4 Charts

Generational, racial, and gender segments

Jun 9 •

NHL Fandom in 4 Charts

Gen Z and Hockey

Jun 2 •

May 2025

April 2025

Sports Fandom Trending Up but Gen Z Fandom Lags

Next Generation Fandom Survey 2025

Apr 21 •

Chicken Jockey! A Defining Cultural Moment

Is Minecraft the new National pastime?

Apr 14 •

#nojs-banner { position: fixed; bottom: 0; left: 0; padding: 16px 16px 16px 32px; width: 100%; box-sizing: border-box; background: red; color: white; font-family: -apple-system, "Segoe UI", Roboto, Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; font-size: 13px; line-height: 13px; } #nojs-banner a { color: inherit; text-decoration: underline; } This site requires JavaScript to run correctly. Please turn on JavaScript or unblock scripts